Dior have created a more affordable beauty range to appeal to a younger generation of customers and have been inspired by Bella Hadid's killer cheekbones for their contour kits, and have even used the products on Meghan Markle for her wedding day.
Dior have launched an affordable makeup range inspired by the look Duchess Meghan had on her wedding day to Prince Harry.
The luxury beauty brand created the Dior Backstage collection - used by makeup artists backstage at the Dior Cruise 2019 show in Chantilly, France - with a more inclusive range in the hopes of appealing to a new generation of customers.
The collection's most anticipated item is the Dior Backstage Face and Body Foundation which has 40 shades ranging from number 0 in cool/rosy tone, to a 9 neutral - the deepest foundation shade Dior has ever created - and according to reports, the newly anointed Duchess Of Sussex's makeup artist Daniel Martin used the buildable liquid to let her natural beauty shine when she tied the knot with Harry, 33, earlier this month.
And creative and image director for Dior Makeup, Peter Phillips said the new formula is his ''key product'' to use on clients.
He told Harper's Bazaar: ''It's my key product. I wanted 16 different levels of intensity but above all, 6 different skin undertones: rosy, olive, yellow, beige, etc. in total that makes 40 colors, allowing every woman to find the shade that best matches her complexion''
The campaign for the collection is fronted by models Bella Hadid, Chu Wong, Manuela Sanchez and Ruth Bell and 21-year-old Bella even helped design the contour palette from the collection based on her love of a former Dior contour product.
He continued: ''(Bella's) a master of contouring, these are the shades she loves to use. She has a mixed skin tone- she's pale but can go a bit more olive. Two years ago I brought out like a contouring stick it was her favorite so we based it off those colors to do this.''
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