Innovative and infectious synthpop trio, Prides, release The Seeds You Sow on March 31.
Glasgow based band of three, Prides, formed in 2013 out of the ashes of several local bands. They burst onto the internet last summer with their track Out of the Blue which lived on the top five of the Hype Machine. The bands unique sound attracted the attention of Island Records, who swiftly signed them to the label. Stewart Brock sings and plays keyboards, Callum Wiseman is lead guitarist, plays keys and sings and Lewis Gardiner plays drums and is the bands producer.
The Seeds You Sow is an anthemic feel-good track with tumbling drums and repetitive chant like vocals.
Stewart says, "The Seeds you Sow is about realising that the things that happen around you are a result of your own actions. It's about realising that the one you're with isn't the one, and the consequences that go with it. We wanted to make sure that it was loud, brave, and would grab people as soon as they heard it. The vocal hook is all about letting go, losing yourself, shouting as loud as you can, caution to the wind."
An addictive, dazzling track, electrifying live shows and a band with a voice, Prides are clearly a force to be reckoned with.
05 Feb - Birthdays, Dalston, London
20 Feb - Thumpers support The Lexington, London (sold out)
21 Feb - Roundhouse Rising
01 Mar - SWG3
10-16 Mar - SXSW
Listen to 'The Seeds You Sow' here: