THE Pretenders star Chrissie Hynde will launch her 'I'm hatin' it' vegetarian campaign against fast food chain MCDonald's in Los Angeles on Monday (31Aug09).
The animal rights activist, who runs a veggie restaurant in her native Akron, Ohio, has teamed up with People for the Ethical Treatment of Animals (PETA) to lead a protest outside a West Hollywood MCDonald's as Big MAC lovers line up for lunch.
The Brass In Pocket singer will unveil her 'I'm hatin' it' parody ad - poking fun at the fast food chain's 'I'm lovin' it' slogan - and hand out PETA's controversial Unhappy Meals, which include a menacing Ronald MCDonald cutout, a mangled plastic chicken, and a blood-filled packet.
Hynde's campaign follows the release of PETA's hugely popular viral video starring Andy DICk and Martin Short, which features DICk as the MCDonald's clown.
She says, "MCDonald's means MCCruelty as far as I'm concerned."