Tough Pop Idol and American Idol judge Simon Cowell is out to prove he has a soft side by starring alongside a pooch in a new anti-fur ad for PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS.

A smiling Cowell appears in a new PETA ad, saying, "If you wouldn't wear your dog, please don't wear any fur."

The ad campaign breaks in New York and Los Angeles later this week.

Most recently, Charlize Theron appeared in a similar PETA ad, and SARAH JESSICA PARKER has recently said that unlike her character on Sex and the City, she would never wear fur.

11/01/2005 21:16