Even without the benefit of 3D surcharges, DreamWorks/Paramount's' The Help easily managed to stay at the top of the box office for the third week in a row, beating a slew of films that did have 3D going for them during the summer, including debuting Shark Night 3D , which pretty much only played 3D venues. According to studio estimates, The Help will earn $13.2 million over the three-day weekend and $18 million over the four-day Labor Day holiday to bring its four-week total to $122.4 million. Of a trio of new films, the one that was expected to perform the worst performed the best -- Focus Features' spy thriller The Debt earned $9.7 million over the three days and will likely earn $12.2 million over the holiday. The other two, Shark Night 3D and Apollo 18 , are running neck-and-neck with about $8.7/$10.7 million for the former and $8.6/$10.5 million for the latter. Rounding out the top five was Rise of the Planet Of The Apes with around $7.8/10.0 million. Other films in the top ten include 6. Colombiana , $7.4/$9.3 million; 7. Our Idiot Brother , $5.2/$6.5 million; 8. Spy Kids All the Time in the World , $4.6/$6.2 million; 9. Don't Be Afraid of the Dark , 4.9/$5.9 million; 10. The Smurfs , $4.0/$5.5 million.

05/09/2011