Rock offspring Pixie Geldof is launching her own fashion label.

The 22-year-old model, whose father is Boomtown Rats rocker Bob Geldof, has joined forces with designer Ashley Williams to create her line, dubbed Funky Offish.

Explaining the label's unusual name, Pixie says, "Funky Offish is short for funky official - it is our take on smart casual - half funky and half official. We are so excited to announce it will be coming very soon. At the moment we are only planning to do womenswear, but who knows what the future holds. The main thing with Funky Offish is that it is not just a label, it is a way of life and I can't keep it in anymore."

Pixie is no stranger to the fashion industry - she has appeared on the cover of Italian Vogue and walked the runway for designers including Vivienne Westwood and Jeremy Scott.