Rock offspring Pixie Geldof and Georgia May Jagger are throwing their support behind a new fundraiser to boost donations for a cancer charity.
Bob Geldof and Sir Mick Jagger's socialite daughters are backing the Fashion Targets Breast Cancer 2012 campaign, which includes a sale of hot items to raise money for the good cause.
Model Jagger, whose mother is Jerry Hall, says, "I'm thrilled to be part of it."
Pixie adds, "It's all about British retailers and British women standing together in the fight against breast cancer."
A number of British retailers are involved in the drive, which will run for six weeks.