Pink, Avril Lavigne, Eve, Charlize Theron and Rosario Dawson are among the celebrities who have signed on to star in new charity ads for footwear firm Aldo.

The campaign will help to sell the company's empowerment tags, which, in turn, will help raise money for AIDS research.

All proceeds from the new tags, which will go on sale at Aldo stores from 1 March (06) will go to the ALDO Fights AIDS campaign.