Philips Lumea UK partners with inspirational shoe designer Lucy Choi to create Lumea Heels

Lucy Choi - Research released today from a poll of over 2000 women has revealed that almost 90% of women agree that silky smooth legs and a pair of high heels are amongst the small things that can make the biggest difference to their confidence. One in five British women surveyed said they felt their confidence plummet after realising they had forgotten to de-fuzz their legs, while one in four agreed they felt more confident when wearing a pair of heels. And now, thanks to Philips Beauty UK, women can have both. On the back of the findings, Philips partnered with the inspirational shoe designer, Lucy Choi, niece of the legendary Jimmy Choo, to design and create 30 pairs of limited edition Lumea Heels - the perfect pair of stilettos, inspired by real women to help show off fantastic silky smooth legs and boost confidence. In order to design the exclusive Lumea Heels, Philips Lumea asked women on Facebook and Twitter a series of questions about what their perfect shoe would look like, including heel height, style, fabric and colour. The results inspired Lucy Choi's limited edition design and women can only get their hands on a pair by entering competitions on Facebook and Twitter, due to be launched in the coming weeks. "Philips Lumea IPL hair removal provides women with silky-smooth, hair-free results for longer so they can feel great about their legs, which is why we felt it was a natural fit to partner with Lucy Choi, whose elegant shoes have been boosting women's confidence since her launch in 2011," said Deneice Harwin, Philips spokesperson. "We wanted to involve women in the design process to enable us to create the ultimate pair of Lumea Heels to complement women's legs so they can stand tall and step out with confidence." Launching the campaign, Denise van Outen, a busy working mum, who is often in the public eye, commented, "I often try to juggle too much and as a consequence, beauty maintenance can occasionally slip off my list. Having silky smo - London, United Kingdom - Wednesday 10th December 2014 (2 Pictures)


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