Una Healy leads the charge for online safety - Monday 2nd September 2013

Una Healy recreates Eva Peron rallying the masses, to launch Disney Club Penguin's new online safety movement, It Starts With You. The Saturdays' Una Healy is calling for parents and young people to make the online world a better place, as a part of Disney's Club Penguin's new online safety movement: It Starts With You. The star will appear in an on air campaign on the Disney Channel; asking young people and parents to get involved in the campaign. Una has posed for a range of iconic shots to support the campaign, from Disney's Alice in Wonderland, falling into the unknown realm of the 'digital' world, to Eva Peron, rallying the masses. The campaign's hero shot recreates the classic image of Alice falling down the rabbit hole into Wonderland with a 21st century twist. Una's tumble into the confusing digital world reflects research released by Disney's Club Penguin today which reveals the dictionary of words used by today's 'digital natives' - the first generation of young people who are more comfortable with the internet and technology than their parents - and highlights how two thirds of parents are not familiar with these words' meanings, be they positive or negative. Disney's Club Penguin's It Starts With You launching today aims to empower kids to take the lead in spreading positive behaviour online and give their parents the tools to better support them. The Saturdays' Una Healy and Disney's Club Penguin ambassador, comments: "I wouldn't think twice about teaching my child how to cross the road safely, and it shouldn't be any different when it comes to teaching her to navigate safely in the online world too. The internet is a place for discovery, learning and making friends, so it's important that parents empower young people to treat each other with respect online. "Even though my daughter Aoife is only young, one day I know she will want to be logging on and speaking to her friends online, and when that happens I want to make sure she is - United Kingdom - Monday 2nd September 2013 (1 image)

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