The Happy hitmaker will help curate programming for ComplexCon, a two-day event focused on pop culture, art, music, style and sports. Pharrell will also serve as the culture director.

"I'm inspired by a myriad of different events I've had the fortune of being a part of, whether they've focused on art, design, music, food or science," Pharrell said in a statement. "When i am OTHER connected with Marc Ecko and the Complex team, we were instantly aligned - we wanted to combine a little bit of all these elements and create a unique, new initiative."

ComplexCon will be held in Long Beach, California on 5 and 6 November (16).