The FRONTIN' singer, whose love of trucker caps inspired such stars as Ashton Kutcher to make the headgear a huge trend, has long been noted for his individual sense of style and is now set to launch BILLIONAIRE BOYS CLUB and ICE CREAM, the collections of casual menswear and men's and women's footwear he's producing in conjunction with REEBOK.
And, just like his music, he hopes it appeals to a wide cross section of the community, without sticking to old formula.
He says, "I want to preserve individuality. I expect to appeal to all different kinds of people. There's no definitive buyer. It's not a traditional consumer, a Ralph Lauren consumer or a couture consumer.
"It's not an American, it's not a European. It's basically a collection of people who want to celebrate individuality."
The magazine's top 10 is as follows:
1. PHARRELL WILLIAMS
2. ASHTON KUTCHER
4. YOHJI YAMAMOTO
5. SEAN 'P DIDDY' COMBS
6. Spike Jonze
7. LeBRON JAMES
8. The Roots
9. MARC ECKO
10. RALPH LAUREN21/07/2004 03:00