The Who rocker Pete Townshend is to give a lecture on modern music at Britain's Radio Festival in Salford, northern England later this month (Oct11).
The guitarist will deliver the inaugural John Peel Lecture, named after the late Bbc radio DJ, on how musicians can carve out a career in the age of free downloads.
And the star insists he was honoured to be asked to front the first event, as Peel introduced him to some of his favourite bands before they had even been signed to a label.
He says, "John didn't just listen to music, he played it on air and let his audience decide. He was a listener first, and an activist second, and I am happy to have a chance to honour him and examine how his legacy might extend into the future."
The lecture will be held at The Lowry Theatre in Salford on 31 October (11) and will be broadcast on U.K. radio station Bbc 6 Music.
Peel died in 2004 of a heart attack, aged 65.