The legendary electronic pop outfit, comprised of Neil Tennant, 62, and Chris Lowe, 57, will receive the coveted award at a ceremony held at London's O2 Academy Brixton on 15 February (17).

The West End Girls musicians will also perform at the event, hosted by bosses at British music magazine, New Musical Express (NME).

"We're really happy to win NME's Godlike Genius award and we're looking forward to playing at the awards show this year," the group said in a statement to the magazine.

Pet Shop Boys will play out the ceremony with a collection of hits from their impressive 35 year pop career.

NME editor-in-chief Mike Williams paid tribute to the band, saying that the band's approach to social issues as well as their musical achievements had been a factor in choosing them as recipients of the award.

"For three decades, Neil Tennant and Chris Lowe have been pushing the boundaries of pop music, releasing a series of consistently excellent singles and albums and working to blur the boundaries between art, music and social commentary," he said.

The band rose to fame in the 1980s with hits like West End Girls and It's a Sin, and saw their music adopted by the gay community.

Tennant later came out as gay himself in a 1994 interview with Attitude magazine.

Previous recipients of the Godlike Genius award include U2, Noel Gallagher, New Order, Paul Weller, Blondie and Coldplay.

The winners of the 2017 NME Awards will also be announced at the 15 February (17) ceremony, with R&B superstar Beyonce leading the pack with five nominations.