Penelope Cruz loves being part of SEAN 'DIDDY' COMBS' latest fashion campaign because she thinks his clothes are sexy.

The sexy Spaniard has already appeared in one TV advertising campaign for the rap mogul-turned-designer's new line of women's clothes, Sean By Sean Combs, and in the next ads she'll team up with Diddy to escape the paparazzi in his designs.

And the BLOW star insists she has no problem advertising her new pal's wares because she loves wearing them.

She says, "I love the clothes. I think he's a very clever guy and everything he does is successful because he's so passionate and he's such a hard worker."

Diddy is planning three separate fashion lines for women this autumn (05) and Cruz admits she's a fan of all of them.

She adds, "I was impressed because you'd expect something more urban. There's some of that, but it's very elegant and sophisticated. I think it's really different from what you'd expect. It's really, really sexy."