Paula Deen may have lost her own television show and most of her endorsement deals, but she was a big hit for NBC's Today show, which finally topped ABC's Good Morning America on Wednesday when she was interviewed by Matt Lauer. The show averaged 4.8 million viewers, slightly ahead of the 4.6 million who tuned in to GMA. It was the first time that Today had beaten GMA since Nov. 2, 2012 when it won by a similar small margin during Hurricane Sandy. The NBC show also edged out its principal competitor among viewers 25-54, the age group that advertisers focus on for news and talk shows.