Mod icon Paul Weller and fellow Brit Miles Kane have been chosen to front designer John Varvatos' latest fashion campaign.
The two musicians appear side by side in the new 1960s themed ads, shot by famed photographer Danny Clinch.
Varvatos collaborator Stephen Niedzweicki insists the two Brits have the perfect look for the fashion house, stating, "The images we shot were inspired by some of the early post-Mod portraits of Paul, as well as classic portraits from the British music scene.
"By bringing together a veteran musician with another who's just getting started, we were able to look both forward and back and introduce a whole new dynamic."
An accompanying video features the two 'models' shopping and hanging out in New York to the soundtrack of Weller's That Dangerous Age.
Varvatos has a history of turning rock stars into models - past campaigns have featured Scott Weiland, Iggy Pop, Alice Cooper and the members of Green Day.