Hip-hop star Paul Wall enjoyed a thriving business before hitting chart success - his company is responsible for bejewelling the teeth of many of his fellow rappers.
The SITTIN' SIDEWAYS rapper runs TV Jewelry, which has charged the likes of Kanye West, Nelly, Mike Jones, LIL' JON, David Banner and Chingy between $50 (GBP27) and $50,000 (GBP27,000) for jewel-encrusted fronts.
Wall, real name PAUL SLAYTON, says, "The designs are real intricate, and all the diamonds are hand-set. We have top-quality diamonds. You've got to shine, baby."