Rocker Pat Benatar has signed on to help advertise ENERGIZER HOLDINGS INC's hearing-aid batteries.

The LOVE IS A BATTLEFIELD hitmaker, who doesn't suffer hearing loss, is urging the hearing impaired to keep their hearing aids powered up in Energizer's new sales brochure.

In it, she says, "Our generation has helped shape American culture, especially since we're the first to be raised on rock 'n' roll. It's hip to hear."

31/05/2004 08:49