Paris Hilton has launched a new fragrance.

The 35-year-old blonde beauty released her 20th perfume Gold Rush on Wednesday (29.06.16) and has admitted she created the scent to compliment ''confident'' women.

Speaking about the smell, Paris said: ''I've grown a lot over the years and Gold Rush is a major milestone for me. It's a reflection of who I am today and the person I aspire to be.

''I created this scent for the woman who is truly confident in who she is. She's a dreamer, doer, thinker. Gold Rush is all about that indescribable feeling you get when you see endless possibilities... when you're alive and unstoppable.''

Gold Rush, which is stashed in a one-of-a-kind design glass curvy bottle that resembles her enviable hourglass shape, is described as an oriental, fruity fragrance that gives off floral notes while caressing the skin with a seductive undertone.

It seems Paris is on a mission to keep releasing a new fragrance as she also dropped one called the Limited Edition Anniversary Fragrance last year.

She described the smell at the time as a ''sparkly and fun'' perfume that ''stands out'' and lasts all day through to evening.

Meanwhile, Gold Rush will retail for $60 (100ml) and $32 (30ml) and will be available exclusively on before it's rolled out to retailers nationwide from August 1.