The hotel heiress made a name for herself as a reality TV star on hit show The Simple Life, before building a multi-billion dollar perfume empire. The reality star turned DJ is now moving into the property development with a multi-million dollar beach club, with a new hotel in Dubai in the pipeline.

However the 35-year-old still isn’t satisfied and is now planning to take on the world of technology, just like her former best friend Kim Kardashian, who is currently dominating the sector with her gaming apps and line of emojis, dubbed Kimoji.

“I feel like I’ve really accomplished a lot with having 17 different product lines, everything from sunglasses to shoes to clothing, make-up, skin care and lingerie. Basically, you name a product, I make it. In that area, I feel like I have done all there is,” she told WWD before coyly adding, “I have a lot of different tech companies I’m working with. I am really looking forward to that. I have some really exciting, very cool projects.”

Another new area Paris is exploring is working with male models for her perfume photoshoots. Previously the blonde star has shunned using the opposite sex as an extra in her campaigns, but the imagery for her latest fragrance Gold Rush is changing all of that.

Shot by fashion photographer Victor Demarchelier, Paris fully embraced her single status as she flirted up a storm with her handsome co-star.

“This is my first time being single. All of the other times I never used a male model because my boyfriends would be jealous, but this time I’m single, so I could do what I wanted,” she smiled. “The scent is very flirty, beautiful and sensual, so I wanted that to be in the campaign. It is basically about just me and the guy together flirting.”