Paris Hilton is planning to boost her assets with a new range of cleavage-enhancing underwear.
The socialite has amassed a business empire which includes a shoe collection, fragrances, handbags, hair extensions and clothes.
Now Hilton is adding her to entrepreneurial ventures with a new range of lingerie and swimwear, which will launch later this year (10).
And the flat-chested star, who opted out of a breast enhancement operation because she was scared of surgery, is especially pleased with her design for a push-up bra.
She says, "In my lingerie line, I have a bra that I designed for flat-chested girls and it makes your boobs look huge! People think it's fake boobs. Everyone's like, 'Did you…?' I'm like 'No!' It makes me look like a double-D. I'm flat chested compared to most girls in Hollywood."