Paris Hilton is revving up the expansion of her business empire as she heads into the New Year (11) - the socialite has launched her own motorcycle team.
The hotel heiress unveiled The SupermartXe VIP by Paris Hilton in Madrid, Spain on Saturday (18Dec10).
The team, kitted out in pink, white and blue, will compete in the world motorcycling championship circuit's 125cc category from 2011 to 2013.
Posting on her blog during the launch, Hilton wrote: "I can't believe I have my own racing team! So cool! :)"