Paris Hilton's contract as the face of Austrian drinks brand Rich Prosecco will not be terminated, despite her impending jail term.
Hilton, 26, was sentenced to 45 days in prison last week (04May07), after she was found guilty of violating the terms of her 2006 drink-driving arrest.
But the European company has decided to stand by the hotel heiress and directors hope her image will continue to lift sales of their sparkling wine.
Company boss Guenther Aloys tells German TV show Blitz, "The product is closely associated with Paris Hilton. She is our locomotive into the markets and we will definitely collaborate with her for the next two, three to five years. That's what our contract says, too."
Hilton signed on to promote the canned Prosecco drink last year (06).
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