simple kid - The Average Man' single - Watch the video

Partly repelled and partly sympathetic to the plight caused by today's supposed "crisis in masculinity", 'The Average Man' is, when all's said and done, a cracking modern pop song.

Similarly the two attendant b-sides. 'Evil Can Evil' (n 'Evel Knievel') is a dense thicket of scintillating wordplay set to a rolling juggernaut of a song. The chorus is colossal and 'Evil…' is rightly a highlight of the kid's live set. Listen with half a brain and you could think we were operating in 'pretty song' mode for 'Maybe I'm Just Cynical…Man'. But a cursory inspection of darkly sardonic lyrics along the lines of "I tried not to laugh / When Diana was halfed" (sic) or "In the 1960s they said hippies hugged trees / But they all bought the cars in the end", should convince you otherwise.

But, John, I hear you ask, if the b-sides are this good, what the crivens is the album like? Well, you're right to enquire and we are in fact in a position to help you out there. 'simple kid #1' is set for release on September 1st, and is everything you might in your wildest fantasies have hoped it might have been. It defines simple kid as a man apart, and one with an ear for a catchy melody and a way with words to delight and stimulate the nimblest of noggins. He's smart, hilarious and easy on the eye, if you like that sort of thing. Shit, my girlfriend's even got a crush on him.

See simple kid live at London Metro September 4th

simple kid #1' out Sept 8th

www.simplekid.com