Craig David All The Way, single release: Release Monday 8th August 2005 on Warner Brother Records
After revolutionising the world’s perception of urban music and emerging as one of the most innovative British artists in years, Craig David is back to prove his success story is only just beginning.
After over a year away, Craig is now set to return with the slick disco beats of his new single ‘All The Way’. Co-written and co-produced with long-time collaborator Mark Hill, ‘All The Way’ is a perfect slice of summer, fusing funk with contemporary soul.
With the focus firmly on his smoothly striking vocals and lyrics about love, life and nights out partying, ‘All The Way’ is truly a reflection of the last two years of Craig’s life and the man behind the hits and headlines.
Filmed in London ‘All The Way’s’ video joins Craig traveling through the ultimate night club in pursuit of his dream girl – the video uses unique morphing special effects and was directed by Max and Dania, the duo behind Oasis ‘Little By Little’ and The Thrills ‘One Horse Town’.
Craig admits “We have a lot to prove with this record, our approach with this song and the album has been like the first one in a lot of respects. With Mark (Hill) and I, the production is just the icing on the cake. A lot of people put so much effort into their production but there’s no real song there. I’ve really taken a lot of time to make sure the songs are at the forefront.”
His two ground breaking albums, ‘Born To Do It’ and ‘Slicker Than Your Average’, have already sold an incredible 13 million copies between them, making Craig the biggest selling R&B act in Europe and the only UK R&B artist to break America, where he counts the likes of P. Diddy, Missy Elliott, Usher and Jennifer Lopez among his fans. His impressive accolades also include a Grammy nomination, two MTV Awards and an incredible six MOBO’s and six Ivor Novello’s plus performances at both London’s prestigious Royal Albert Hall and the Montreux Jazz Festival.
Craig David’s new single ‘All The Way’ is out on Monday 8th August 2005, taken from his third studio album ‘The Story Goes…’, out Monday 22nd August 2005 on Warner Bros Records.