ABSOLUT spins unique music onto the web at www.absoluttracks.com
On October 7 2004 specially-commissioned new music from a raft of high-profile producers - Spain’s Wally Lopez, Russia’s DJ Vadim, Poland’s Jacek Sienkiewicz and Germany’s Monica Kruse - will be available to download at www.absoluttracks.com. The songs are the result of ABSOLUT TRACKS – a creative collaboration between the artists and ABSOLUT.
Each tracks speaks for itself. But the dedicated portal at www.absoluttracks.com.integrates the ABSOLUT TRACKS project into a complete audio-visual experience that brings alive the brand’s collaboration with music. Inspired by the digitised form of a soundwave – the shape any musician working in dance music instinctively recognises – the site invites users to navigate their way through the entirety of the ABSOLUT TRACKS project.
‘On www.absoluttracks.com. internet users will be able to download the whole site, music and interviews as well as images, to their MP3 players. As a brand we are happy to be able to give this to our consumers’, says Michael Persson, Senior Director of Marketing at V&S Absolut Spirits.
Far more than merely showcasing individual tracks, users can explore the device to audition and download four TRACKS, fast-forward or rewind to artist’s features, interviews, sound clips, portraits and other biographical information, and watch videos of each production.