Outkast star Big Boi has set up a new record label with his teenage daughter Jordan.
Big Boi, real name Antwan Patton, reveals Purple Kidz was a 16th birthday gift from him and the label will feature a roster of young artists.
He explains, "My daughter just turned 16 years old... and I wanted to give my child something that she can grow and build and nurture. So I gave her her own label."
The label's first signing is 12-year-old Gabbie Rae.