Oscar De La Renta believes women should have the opportunity to smell different every day.
Oscar De La Renta thinks women should not be ''married'' to one fragrance.
The designer will soon release Essential Luxuries - a set of six perfumes referencing his favourite things - and he did so because he thinks people will want to smell of more than one thing every day.
He said: ''We don't change the way we look on a daily basis, but we may want to change the way we smell.
''A woman now wants to represent herself in many different ways, at different times. There is a world that is wide open to women, with a lot of choices. I no longer think a woman is married to one fragrance.''
Alexander Bolen, chief executive of the brand, says the idea behind the fragrance was to focus Oscar's beauty collection.
He told WWD.com: ''Our intention with this is to continue the rehabilitation and elevation of our [beauty] brand, which had lost its way a little bit over the last decade or so. It's a very personal collection that tells the consumer not only are we a prestigious fragrance house, but what that means. Who better to tell that story than Oscar?''