The 39-year-old star is most famous for his on-screen roles in movies such as Pirates of the Caribbean and The Lord of the Rings, but will tackle a new role in his company BlissBloom Productions, it was announced at the Shanghai International Film Festival on Friday (17Jun16).

Orlando will run the venture alongside Bliss Media's CEO Wei Han.

He will still continue with his parts in front of the camera too, as the first offering from the business will be action thriller Smart Chase: Fire & Earth, which the actor will star in.

The $30 million (£21 million) movie is set in Shanghai and follows a private security agent who finds himself in a spot of bother as he attempts to take a valuable antique out of the Chinese city.

It will be helmed by French director Julien Seri, most famous for Night Fare.

Orlando's pairing with a Chinese company comes as little surprise as the actor is hugely popular in the East Asia nation. Thanks to his role as Legolas in The Lord of the Rings, he is affectionately known as the "elf prince" in the country - or "jingling wangzi".

The British star has several movies due for release over the next year, including Pirates of the Caribbean: Dead Men Tell No Tales, in which he reprises his role as Will Turner.

In an interview back in 2014, Orlando admitted he was looking forward to the challenges the future holds.

"There is nothing I regret, it just so happens that I have my whole career ahead of me. When you have done two trilogies like that, it creates a strong idea of something that is hard to break," he told Britain's The Independent newspaper.

"It’s the beginning of a second chapter, something different, something new. I have new responsibilities in my life as a father, and I look at my career and can’t wait for new opportunities. I’m looking at doing things that challenge me."

Orlando has five-year-old son Flynn with ex-wife Miranda Kerr.