One Direction singer Zayn Malik has been named an ambassador for the British Asian Trust charitable foundation.

The 21 year old joins several other celebrities, including producer Naughty Boy and actor/comedian Sanjeev Bhaskar, who will help to promote fundraising initiatives to aid disadvantaged people in Bangladesh, India, Pakistan and Sri Lanka.

Executive Director of the British Asian Trust Hitan Mehta says, "We are delighted to welcome Zayn Malik to The British Asian Trust family; he is a young man with immense talent and a dedicated following.

"Zayn joins a dedicated group of celebrity supporters, who have worked alongside us helping to improve the lives of disadvantaged people living in South Asia."

The British Asian Trust was founded in 2007 by Prince Charles.