British singer Olly Murs has hit out at bosses of the Brit Awards for not including him in the annual honours.
The star, who found fame after appearing on Britain's The X Factor in 2009, insists his wide popularity has been overlooked by the judges, branding the voting system for England's biggest music awards ceremony "ridiculous".
The Troublemaker singer tells Scottish newspaper the Daily Record, "I think it is more of an industry thing than a fan's point of view. From the fan's point of view, I should have won one, but from an industry point of view, I'm probably not the coolest guy to win a Brit.
"It is ridiculous. They should listen to people on the streets, buying the records, rather than some snobby guy in a room who goes, 'I don't think he should win it because he is not cool'."
The 29 year old was up for the British Male Solo Artist and British Single awards at this year's (13) event but lost out to Ben Howard and Adele's Skyfall respectively.