The manager of indie rock act Ok Go has accused Apple bosses of ripping off the group's promo for The Writing's On The Wall in their new iPhone 6 launch footage.
Andy Gershon claims the Here It Goes Again hitmakers met with Apple executives in April (14) to pitch them an idea about using the optical illusions in their creative video for a new collaboration.
Apple chiefs declined the offer, but then allegedly approached the production team responsible for OK Go's innovative promos to come up with a similar concept for the unveiling of the iPhone 6 and the new iWatch.
Perspective debuted at an Apple conference in California on Tuesday (09Sep14), and many critics were quick to point out the similarities between that video and the visuals for The Writing's On the Wall, which was released earlier this year (14). Both promos were filmed in a giant warehouse and featured shifting frames revealing previously-hidden phrases.
Discussing the controversy, Gershon tells Bloomberg Businessweek, "The videos speak for themselves, and you can draw your own conclusions."
However, Gershon doubts OK Go will pursue their accusations in court.
He adds, "You could imagine circumstances where there's a legal claim here, although I think it's unlikely to succeed. That said, from a Pr perspective, I'd say it wasn't a smart move by Apple."