Rocker Noel Gallagher has taken aim at the U.K.'s Brit Awards, accusing organisers of turning the event into an X FACTOR-style singing show.

The former Oasis star has criticised the annual ceremony, which took place in London last week (ends01Mar15) and was hosted by Tv duo Ant MCPartlin and Declan Donnelly, claiming it is losing its integrity as a respected music industry event.

He tells Scotland's Daily Record newspaper, "The Brits used to be an awards ceremony that just happened to be on the television. Now, it's a television show that just happens to give out a few awards. It's no different to X Factor - everybody is f**king miming. Simon Cowell is walking around like the grand mufti. All the music sounds the same and all the people sound the same.

"When they interview (guests) at the tables, they all come out with the same s**t. They say, 'It's great to be here. She's amazing. I'm having such a great time'. Everybody's sober. It's a Tv show p**stake. The people who run the British music industry want it to be taken seriously - like the Grammys - yet they have Ant & Dec hosting it."