Nicki Minaj is the new face of Pepsi.

The 29-year-old rapper is believed to have signed a multimillion-dollar deal to front the campaign for the brand's new 'Pop' drink.

Derek Jackson, the Glu agency boss who brokered the agreement, confirms the star shot a television advert for the new product in South America last month.

He told Forbes magazine: ''You'll see the commercial probably in the next two months. That'll be a segue into a new beverage Pepsi has, called 'Pop,' and she'll be the face of the brand ... it's going to be explosive.''

With an income of £4million last year - which earned her the number 15 slot on the Forbes Hip-Hop Cash Kings list - Nicki looks set to further increase her bank balance with a UK tour in June.

Taking to twitter ahead of the April 3 release of her new album 'Pink Friday: Roman Reloaded', she announced plans to perform in London, Birmingham and Manchester starting June 24.