Nick Grimshaw set a twerking world record this morning (30.09.14) - only to have it cruelly taken away from him by a fellow Radio 1 presenter minutes later.

The 30-year-old star broke the Guinness World Record for the longest duration of twerking after putting his tush to the test for an hour, but shortly after it was confirmed live on air that he had set a new record it was revealed his pal Greg James had carried on twerking to set an even newer record.

Following the realisation that Nick's minutes-old record had been beaten on his Radio 1 breakfast show, he admitted he had simply assumed Greg was only twerking alongside him to show his support.

He quipped: ''People think it's a joke but it's really horrible. I've been having twerking lessons for this.

''I thought that's so nice that he's supporting me. You know this is my dream, Greg? It's my lifelong dream. ''

A smug Greg replied: ''I know, that's why revenge is sweet.''

Nick also took to his Twitter account to reveal his disappointment at losing out to Greg just minutes after setting the record.

He wrote: ''YAY I'M A WORLD RECORD HOLDER!!!! Oh no....wait....damn @gregjames and his ass. (sic)''

The twerking attempt was very much official as a Guinness World Records adjudicator in the studio confirmed Nick had set a new record.

A post on the organisation's official Twitter account even congratulated Nick on his achievement and posted pictures of him with his certificate.

The message read: ''A new Guinness World Records title - longest duration twerking for @grimmers on @R1Breakfast! #GrimmyTwerks (sic)''

But shortly afterwards another post on the account revealed Greg had set a new record.

It wrote: ''A surprise twerk-off this morning on @BBCR1 as @gregjames breaks @grimmers record minutes after it was set (sic)''