The Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA) announced Tuesday that they plan to merge into a single trade group that represents retailers of both home video and video games. VSDA President Bo Anderson will head the merged group, while IEMA President Hal Halpin will become a consultant to the group. In February the two groups had hired Washington lobbyist Stuart Spencer to jointly represent them. In a statement, IEMA Chairman Rick Vergara said, ""This is a great development for both the video and video game industries. The merger will create a more efficient and influential organization to serve the needs of video and video game retailers and distributors. The interests of the membership of the two associations are so closely aligned that we expect a seamless integration."