Struggling local television stations may be devoting an increasing amount of their dwindling resources to enhancing their websites, but a new study suggests that by and large their efforts have so far failed to pay off. According to the study by RTDNA/Hofstra University and reported by Broadcasting & Cable, under 31 percent of station websites are turning a profit; 10 percent are breaking even; 17 percent are showing a loss, while the remainder say they "don't know" how well their site is doing. The study also found that stations average just 2.3 full-time and 3.7 part-time employees on their websites. In station newsrooms, 38 percent said that most of the staff produces news across multiple platforms, but 48 percent said that their newsrooms had "a long way to do," and about 14 percent said that their newsrooms were "mostly winging it" online.

07/10/2009