TiVo, which suffered a devastating blow when DirecTV announced it would halt installing the TiVo digital recorders in subscribers' homes and introduce its own proprietary DVR instead, may offer its hardware free in select markets. Word of TiVo's plans came from company CEO Tom Rogers at a Reuters Global Technology, Media and Telecoms Summit in New York. TiVo, which charges $13.00 per month for its service, is facing increasing challenges not only from DirecTV and its satellite rival EchoStar, which also offers a DVR, but also from some cable operators who also make the settop boxes available to customers, often without charge.