If you think you're seeing more trailers -- those previews of coming attractions -- before movies begin rolling in theaters these days, the reason is that you probably are. According to the Los Angeles Times, the Regal and AMC theater chains now often run six or seven trailers before every feature versus three or four a decade ago. The reason is that many theater chains are now charging studios to run trailers whereas they once ran them free, the Times observed. While some trailers continue to run free, Jeffrey Neuman, head of Verites, a company paid by studios to verify that their trailers are being run, told the newspaper, We've reached the tipping point. ... If you're not one of the ones paying for trailers, you're left struggling for placement. And former Disney distribution chief Chuck Viane commented that trailers benefit both the theater owners and the studios. What makes this business run are trailers. ... When the right trailers aren't seen by the public with the right movie, that can hurt the box office.
What's new in the music world this week?
'Sounds of Silence' was released on this day (January 17th) in 1966.
Listen to Alex Bayly performing 'Animal'.
Two weeks ahead of Independent Venue Week, Dry Cleaning made 'Britain's Best Small Venue 2015' (NME) the second port of call on their 2020 tour.
'Leave Home' was released on this day (January 10th) in 1977.
For their last gig of the year, The Libertines came back to their adopted hometown of Margate to finish off their latest tour.
Celebrating the birthday of David Bowie with his most legendary songs.