Revenue from in-theater advertising rose more than 15 percent to $456 million from $395 million a year ago, according to a study by the Cinema Advertising Council and reported in today's (Monday) New York Post. Reporting on the results, the newspaper observed, "Advertisers eager to reach an audience stuck in their seats are buying up the time in between shows, making it one of the fastest-growing ad categories." The Post quoted CAC Chairman Cliff Marks as expressing the belief that moviegoers are becoming "more accepting" of screen advertising. A recent Arbitron poll indicated that two-thirds of moviegoers "don't mind" the ads.
The film will be the first in the Marvel Cinematic Universe led by a person of colour.
The actor plays the titular hero in the forthcoming adaptation.
Rock legend Eric Clapton has admitted the era of the guitar may be ''over''.
Following his success with 'The Force Awakens', the director will close out the trilogy.