Taking a cue from the British version of America's "Cash for Clunkers" program (in Britain it's called "Cash for Bangers") Sony said today (Wednesday) that it will give its U.K. customers as much as $250 off the price of a new TV set if they turn in their old models. "The campaign itself offers customers the advantages of swapping old for new rather than simply throwing away -- encouraging old televisions to be responsibly disposed of," Sony U.K. spokesman Matt Coombe said in a statement. The worldwide recession has hit sales of new television sets and other home-electronics items particularly hard. Last month Sony reported a loss of $390 million in the quarter ended June 30.