Although Sony's film studio recorded its 12th movie to open at No. 1 and remains the most successful studio in 2006, the Tokyo-based company indicated today (Tuesday) that it will likely lower its annual earnings forecast. The company has been hit hard by a massive battery recall that not only is expected to cost it $200-300 million but has also tarnished its reputation for reliability. Moreover, the company has been forced to cut its pricetag for the PlayStation 3, even before it goes on sale, as analysts convincingly argued that consumers would shun the device at the planned price.