Despite the continued success of its motion picture business, shares in SonyCorp. fell to a 2-1/2-month low today (Monday) over news of continuedproblems with batteries made by Sony for laptop computers. Analystsestimated that the recall of Sony batteries could wind up costing thecompany some $420 million. In a note to clients, Koichi Ogaawa of Daiwa SBInvestments, commented, “Without a doubt this is damaging for Sony.However, we've been hearing about this recall for some time, so there isalso no need for panic.” Most analysts said that the real damage was apublic relations one -- tarnishing Sony’s reputation as an elite makerof trouble-free products.




02/10/2006