It may draw only a fraction of the crowd that its rival YouTube attracts, but Sony Corp. has concluded that, another site that sports goofy videos, was worth $65 million. Besides, as the Los Angeles Times observed in reporting the sale of Grouper to Sony, analysts figured that "YouTube's price was probably too high to justify the risk." The newspaper also noted that Grouper runs little advertising because ad buyers "are leery of their messages appearing next to risqué or extreme clips." Sony Pictures CEO Michael Lynton denied that his intention was to use Grouper to promote its movies. "It's not as much a way of promoting our movies or television shows as a stand-alone business that has growth opportunities," Lynton told the Times. "The idea is for Grouper to stand on its own two feet and make money for us."