New Line's Snakes on a Plane, due to open on Aug. 18, has already produced an avid cult, "the first cult following created entirely by a movie's title," according to Canada's Maclean's magazine. According to the magazine, an uproar among the cultists ensued when studio executives decided to change the title to Pacific Air Flight 121. Even star Samuel L. Jackson joined in the ruckus, saying, according to Maclean's: "We're totally changing that back. That's the only reason I took the job: I read the title." The magazine said that in the end, not only did the producers restore the original name but that they "recently returned to Vancouver to film new scenes with profanity and gore, bringing the final product closer to the kind of garish B movie its name suggests."