The Oscars success of SLUMDOG MILLIONAIRE has already affected its performance at the box office - takings have more than doubled since it was nominated for ten Academy Awards last month (Jan09).
The hit movie, which scooped eight honours including Best Picture and Best Director for Danny Boyle at the ceremony on Sunday (22Feb09), netted an extra $54 million (£37 million) in the four week run-up to the event.
Access Hollywood reports the huge surge in takings was more than the other four Best Picture nominees combined, according to monitoring company Media By Numbers.
Other Oscars nominees also cashed in on the kudos of a potential award - The Curious Case of Benjamin Button scooped a further $20.6 million (£14 million), The Reader took an extra $15.3 million (£10 million), Frost/Nixon nearly doubled its post-nomination gross by $8.6 million (£5.8 million), and Milk netted a further $7.6 million (£5.2 million).