Just a day after Sir Elton John urged his fans not to buy D&G clothing after learning of the fashion pair's negative comments about same-sex adoption and In Vitro Fertilization (IVF) in Panorama magazine, the gay TV producer, who like Elton is dad to two boys, has revealed he is throwing the designers' clothes in "the trash".

Furthermore, he has vowed not to buy the label's clothing or use it in any of his projects, and he is urging others in Hollywood to follow suit.

In an interview with The Hollywood Reporter, Murphy admits he is outraged by the designers' opposition to same-sex adoption.

He says, "This is not just a gay issue. I know 10 women in my life who used IVF to conceive, and three (are) doing it right now. IVF is a scientific miracle that helps loving families fulfil their dreams. To tell them their choices as women - anyone's choices on family - are not embraced, well, I don't think they'll be traipsing off to a Dolce & Gabbana store to buy clothes anytime soon.

"It's so ignorant of Dolce & Gabbana to speak out with such ugly evil. What they said is a not-modern thing to say. There are all kinds of families today."

In the magazine article, Domenico Dolce and Stefano Gabbana, took aim at non-traditional families. Dolce said he thought children born via IVF were "synthetic" from "wombs for rent" - remarks that angered Sir Elton.

He took to Twitter on Sunday to attack the designers and call for a boycott, which has been embraced by another gay pop star dad, Ricky Martin.

Gabbana has now fired back at Elton John, calling the pop star ignorant for launching his boycott dry.

The fashion mogul tells Italian newspaper Corrier Della Sera, "I wasn’t expecting it from someone like Elton John. I used to think... (he) was intelligent. What’s going on? You preach understanding. You preach tolerance. And then you put the knife in? All because someone else doesn’t see things your way?

"Is that supposed to be a democratic way of thinking? Enlightened? He’s ignorant, in the sense that he denies ways of seeing things that may not be his but are just as deserving of respect."