Beloved singing cowboy Roy Rogers is set for a return to the spotlight from beyond the grave in a new Broadway musical based on his life.

Oscar-winning Annie Hall screenwriter Marshall Brickman, who earned a Tony Award nomination for his work on Jersey Boys, will develop the stage show in time for a 2015 launch.

A statement released by Brickman reads: "I'm excited to be able to introduce Rogers to a new generation - and to re-introduce him to his older fans. At the height of his popularity, Roy had millions of fans worldwide and reigned for decades as the embodiment of simple, honest American values. It will be interesting to contrast that ideal with the current environment of ambivalence and moral uncertainty."

Previews are expected to begin in late 2014.

Rogers, nicknamed the King of the Cowboys, was the star of countless Hollywood Westerns in the 1940s and '50s and often appeared alongside his wife Dale Evans, his horse Trigger and dog Bullet.

He died in 1998.