Horror movie Prom Night has been crowned king of the US box office after earning $22.7 million in its first three days of release.
Featuring Hairspray star Brittany Snow and Jonathon Schaech, the Sony Screen Gems has a PG-13 release, relatively accessible for a horror film.
And despite a poor critical reception, the film - which tells of a group of high school pupils terrorised by a killer on the titular highlight of the social calendar - grabbed the second highest US opening for a horror film since Saw IV's debut in October last year.
Sony head of distribution Rory Bruer said audiences - the majority of which was comprised by teenage girls - were often unconcerned about the critical acclaim received by new releases.
"Audiences today, they're so savvy in regards to what they want to see or don't want to see. Particularly a younger audience, they pretty much make up their own mind," he was quoted by the Associated Press news agency as saying.
Street Kings, a crime epic starring Keanu Reeves, Hugh Laurie and Forest Whitaker, opened in second place while gambling movie 21 continued to attract audiences, taking third spot.
The highest new entry in the top ten after Prom Night was Miramax comedy drama Smart People, starring Dennis Quaid and Sarah Jessica Parker.
Though the weekend figures reflected the continuation of comparatively slow business at the US box office, audience interest is expected to heighten once Iron Man and Indiana Jones and the Kingdom of the Crystal Skull are released in May.
The top ten films at the US box office are:
1 Prom Night - $22.7 million (£11.5 million)
2 Street Kings - $12 million (£6 million)
3 21 - $11 million (£5.6 million)
4 Nim's Island - $9 million (£4.6 million)
5 Leatherheads - $6.2 million (£3.1 million)
6 Dr. Seuss' Horton Hears a Who! - $6 million (£3 million)
7 Smart People - $4.2 million (£2.1 million)
8 The Ruins - $3.3 million (£1.7 million)
9 Superhero Movie - $3.1 million (£1.6 million)
10 Drillbit Taylor - $2.1 million (£1.1 million)
Steven Tyler prays for Chris Cornell during Asia show.
'Pirates of the Caribbean' is an exciting new career development for Brenton Thwaites.
The actor didn't want to be "wolfy".
Tragedy strikes in Manchester
In 2012, Pitch Perfect came out of nowhere to become one of the most-loved comedies...
Suspended after an unfortunate incident of accidental nudity during a performance of Miley Cyrus' 'Wrecking...
The Barden Bellas are back after their impressive victory in a national a cappella chorus...
University all girl a cappella chorus The Barden Bellas are making a return to the...
You can call this Glee meets Mean Girls if you want to, but this riotously...
Beca is a fairly aloof music lover who arrives at Barden University as a freshman...
Ethan Brand is the frontman of a once successful shabby rock band who is slowly...
I have no idea what "on the doll" means, but I guess it has something...
Prom NightTrailerDonna's senior prom is supposed to be the best night of her life. After...
Sixteen years after the release of the original film, New Line Cinema is bringing a...